My concept of this project is based on the Story of Alice Wonderland. Mushroom, over scaled objects, and different creatures are my inspiration. According to the storyline, the store design mimics the scene transiting between white queen castle and red queen castle. The white queen space, women section, uses color pink , turquoise, and white as its color palette. In this space, I design this interesting-mushroom-like architecture elements that is the inspiration from a weird shape funghi that called the bamboo fungus. For red queen space, men section, I used the mainly two colors  – red and black. This is the idea from its typical poker card look castle. The transition area, handbag and accessories section, is the scene of the jungle between the castles. Brown color is used to represent this scene.